Basics of Consultative Selling
Foundational consultative, discovery-based selling — targeted prospecting, stronger discovery, objection handling, and closing.

Course record permalink
- Format — Course
- Audience — Sales producers, account managers, sales managers, and others who regularly interface with customers
- Practice area — Strategic sales enablement
- Led by — Dr. Kevin Westbrook — background and credentials
Our Basics of Consultative Selling course will reinforce the skills required for sound consultative, discovery-based selling. This program is for all types of sales producers and account managers, sales managers, and others who regularly interface with customers.
- Connect messaging to your value proposition.
- Conduct more targeted prospecting that puts your sales team in front of future customers.
- Enhance your sales team’s customer discovery.
- Overcome objections during the sales call.
- Persuade the top decision-makers to say, “Yes.”
- Master closing techniques.